Privacy Policy
- 01 Who we are
- 02 Information we collect
- 03 How we use your information
- 04 Cookies and tracking
- 05 Sharing your information
- 06 Data retention
- 07 Your privacy rights
- 08 California residents (CCPA)
- 09 Phone and text communications
- 10 Data security
- 11 Children's privacy
- 12 Third-party links
- 13 Changes to this policy
- 14 Contact us
Your privacy matters to us. This Privacy Policy explains what information Zahlco collects, why we collect it, how we use it, and what rights you have regarding your data. Please read it before submitting a tour request or interacting with our website.
Who we are
Zahlco is a residential property management company that manages student and pre-professional housing in Baltimore, Maryland. Our properties are located near the University of Maryland Baltimore, Johns Hopkins University, MICA, Towson University, Morgan State University, Loyola University Maryland, and the University of Baltimore.
When this policy says "Zahlco," "we," "us," or "our," it refers to Zahlco and its affiliated property management entities. When it says "you" or "your," it refers to any visitor to our website or any person who submits a tour request or leasing inquiry.
Our primary website is zahlco.com. This Privacy Policy applies to all pages of zahlco.com and any landing pages we operate for advertising campaigns.
Information we collect
Information you provide directly
When you submit a tour request form, contact form, or leasing inquiry on our website, we collect:
- Full name
- Email address
- Phone number
- University or institution you attend
- Preferred move-in date
- Tour preference(virtual or in-person)
- Any questions or notes you include with your inquiry
Information collected automatically
When you visit zahlco.com, our website and third-party services we use may automatically collect:
- IP address and approximate location (city level)
- Browser type and version
- Device type(mobile, desktop, tablet)
- Operating system
- Pages visited and time spent on each page
- Referral source, including which advertisement or search result directed you to our site
- Actions taken on the page, such as scrolling, clicking the phone number, or starting a form
- Cookie and browser identifiers used for tracking and advertising
Information from third-party platforms
We advertise on Facebook and Instagram, operated by Meta Platforms, Inc. When you interact with our ads or visit our website after clicking an ad, Meta may share limited event data with us such as whether you visited our site, how long you stayed, and whether you completed a form. This is governed by Meta's own privacy settings and data policy.
How we use your information
| Purpose | How your information is used |
|---|---|
| Responding to tour requests | When you submit the tour request form, your name, email, phone number, and tour preference are shared with our leasing team who will contact you within business hours to confirm your tour time. |
| Leasing follow-up | We may contact you by phone, email, or text message to follow up on your inquiry, share unit availability, or answer questions about leasing terms. |
| Advertising optimization | We use data collected through the Meta Pixel to understand how our advertising campaigns are performing and to optimize ad delivery to people likely to be interested in student housing in Baltimore. |
| Retargeting advertising | If you visit our website but do not submit a form, we may show follow-up advertisements to you on Facebook and Instagram based on your visit. You can opt out of this at any time. |
| Improving our website | Anonymized usage data helps us understand how visitors navigate our site so we can improve the experience and make information easier to find. |
| Legal compliance | We may use or disclose information when required by law, regulation, or legal process. |
Cookies and tracking technologies
We use tracking technologies on our website including cookies, pixels, and local browser storage. Here is what each one does:
Meta Pixel (Facebook Pixel)
What it tracks: Page visits, time on page, form submissions, button clicks including the phone number, and which type of tour you selected.
Why we use it: To measure how our Facebook and Instagram ads are performing and to show relevant follow-up ads to people who have already visited our site.
Meta's policy: Meta's use of the data collected by their Pixel is governed by Meta's own Data Policy, available at facebook.com/privacy/policy.
First-party cookies
Our website uses small files stored in your browser to remember your preferences during your visit, such as which tour type you selected on the contact form. These cookies expire at the end of your browser session and do not track you across other websites.
Managing cookies
You can control or disable cookies through your browser settings. Note that disabling cookies may affect some features of our website. To opt out of Meta's use of your data for targeted advertising specifically:
- Visit facebook.com/ads/preferences
- Adjust your privacy settings in the Facebook or Instagram app under Settings and Privacy
- Use the Digital Advertising Alliance opt-out at optout.aboutads.info
Sharing your information
We do not sell your personal information. We do not rent or trade it. We may share your information only in the following limited circumstances:
- Zahlco leasing staff: Your tour request and contact information is shared with our leasing team members who process inquiries and schedule tours.
- Meta Platforms, Inc.: Event data collected through the Meta Pixel is transmitted to Meta for advertising measurement and optimization, as described in Section 4.
- Property management software (AppFolio): If your inquiry progresses to an application, your information may be entered into our property management system, which is bound by its own data security and privacy commitments.
- Service providers: We may share information with trusted service providers who assist with website operations, email delivery, or marketing, under contractual obligations to keep it confidential and use it only for the services they provide.
- Legal requirements: We may disclose your information if required by law, court order, or government authority, or to protect the rights, safety, or property of Zahlco or others.
- Business transfers: If Zahlco is acquired, merges, or transfers substantially all of its assets to another entity, your information may be transferred as part of that transaction.
Data retention
We retain personal information for as long as reasonably necessary to fulfill the purposes described in this policy or as required by law.
| Data type | Retention period |
|---|---|
| Tour request form submissions (name, email, phone, inquiry details) | 24 months from the date of submission, or until you request deletion |
| Leasing inquiries that progress to an application or lease | Duration of tenancy plus any legally required period after |
| Website usage and analytics data | Up to 14 months in aggregate form |
| Meta Pixel event data | Governed by Meta's own data retention policies |
You may request deletion of your personal information at any time by contacting us at the address in Section 14. We will process deletion requests within 30 days, subject to any legal obligations to retain records.
Your privacy rights
Regardless of where you live, you have the following rights regarding your personal information:
To exercise any of the first three rights (access, correction, deletion), contact us directly at the information in Section 14. We will respond within 30 days.
California residents (CCPA)
If you are a California resident, the California Consumer Privacy Act (CCPA) gives you additional rights regarding your personal information.
Categories of information we collect
In the past 12 months, we have collected the following categories of personal information from California residents:
- Identifiers (name, email address, phone number, IP address)
- Internet or network activity (website visits, page interactions)
- Geolocation data (approximate location from IP address)
- Inferences drawn from the above (interest in student housing in Baltimore)
We do not sell personal information
Your CCPA rights
- Right to know: You have the right to request that we disclose what personal information we have collected about you, from what sources, for what purposes, and with whom we have shared it.
- Right to delete: You have the right to request deletion of personal information we have collected from you, subject to certain exceptions.
- Right to opt out of sharing: You have the right to opt out of the sharing of your personal information for cross-context behavioral advertising. To opt out, contact us or adjust your Meta ad settings.
- Right to non-discrimination: We will not discriminate against you for exercising any CCPA rights. We will not deny services, charge different prices, or provide different quality of service based on your privacy choices.
- Right to correct: You have the right to request correction of inaccurate personal information we maintain about you.
To submit a CCPA request, contact us using the information in Section 14 and include "California Privacy Rights Request" in your message. We will verify your identity and respond within 45 days as required by law.
Phone and text message communications
By submitting our tour request form and providing your phone number, you agree to be contacted by our leasing team by phone and/or text message about your housing inquiry, available units, tour scheduling, and related leasing information.
Opting out of text messages
- Reply STOP to any text message from us to unsubscribe
- Reply HELP to any text message for assistance
- Contact us directly using the information in Section 14
After you opt out, we will send one confirmation text and will not send further messages unless you contact us again.
Opting out of marketing emails
Every marketing email we send includes an unsubscribe link at the bottom. Click it to remove your address from marketing communications. You may still receive transactional emails related to an active leasing inquiry or application.
Data security
We take reasonable technical and organizational measures to protect your personal information from unauthorized access, disclosure, alteration, and destruction. These measures include:
- Secure HTTPS connections on all pages of zahlco.com
- Limited staff access to personal information on a need-to-know basis
- Use of trusted, established third-party services (AppFolio, Meta) that maintain their own security certifications
No data transmission over the internet or method of electronic storage is completely secure. While we strive to protect your information, we cannot guarantee absolute security. If you believe your information with us has been compromised, please contact us immediately.
Children's privacy
Our services and website are intended for individuals who are at least 18 years of age or the applicable age of majority in their jurisdiction. We do not knowingly collect, solicit, or maintain personal information from children under the age of 13.
If we learn that we have inadvertently collected personal information from a child under 13, we will delete it as soon as possible. If you believe a child under 13 has submitted information through our website, please contact us immediately using the information in Section 14.
Third-party links
Our website may contain links to third-party websites, including social media platforms, university websites, or neighborhood guides. These websites have their own privacy policies and practices, which we do not control. We are not responsible for the content or privacy practices of any third-party site. We encourage you to review the privacy policy of any website you visit through a link from zahlco.com.
Changes to this policy
We may update this Privacy Policy from time to time to reflect changes in our practices, services, legal requirements, or for other operational reasons. When we make material changes, we will update the effective date at the top of this page.
Your continued use of our website after we post an updated Privacy Policy constitutes your acceptance of the changes. If you disagree with any changes, please stop using our website and contact us if you wish to have your information deleted.
We encourage you to review this policy periodically to stay informed about how we handle your information.
Contact us
For privacy-related questions, to exercise your rights, or to request access to or deletion of your personal information, contact us: